It was great to hear on the National News that in 2005 Cyber Monday was just a "thought"...but through careful, sustained strategies it has taken off!
For those companies that do "shot in the dark" quick burst of what is perceived marketing take heed. It is the long range planning, careful consideration of the audience that will get you the desired result from your marketing plan.
Using old fashion tried and true plans sprinkled with the new age marketing media will provide you the success you are looking for.
Happy Monday!
