Do you know who we know?
Your employees are vital on all fronts.
It’s hilarious when, before being admitted
somewhere, a haughty celebrity or tycoon is asked for credentials and quips,
“Do you know who I am?” The garage door installers at Raynor Door Authority of New England
would laugh good naturedly at such silly arrogance. Installing commercial and
residential doors may not draw shutter flashes from the Paparazzi but it will
draw the attention of building owners who delight in the craftsmanship of
stylish, tight-fitting new doors.
You wouldn’t automatically think of specialty door
installers as having a power network of movers and shakers in their social
& business circles. Well, thinking automatically is hazardous. Guess what?
Your employees may be very close to your next source of new business. And how
many Facebook friends and LinkedIn connections do they have? About 300 each - on average!
Think through some everyday business situations
and you’ll realize the dangers of dropping your guard, even for a minute. Your
reputation is perhaps the most vital component of your company’s sustainability.
Your brand’s quality perception may be compromised in the minds of potential
customers by only simple miscues, like a poorly timed cuss word or a dirty
delivery truck.
Now consider your employees as business
associates, for a minute. For some of you that’s natural and for others it may
be a stretch. If it’s a stretch for you, then would it be a stretch to assume
your employees view you as just a boss? When your employees finish their work
day, do they shut off all thought of your business so they can go about their
own? Or, do they feel proud of where they work and what they do. Are they happy
to discuss their job and company with friends and family?
Will your employees eagerly recommend your
company’s products and services to people in their networks? If your answer is,
“Of course!” then you’re due hearty congratulations because you’re earning referrals
just by being a great boss. If not, then there’s trouble brewing and it could
be serious.
Everybody at Raynor Door Authority of New England,
including the salespeople, office staff, and installers understand what it
means to be part of a team of motivated and caring individuals. General
Manager, Mike Babineau notes, “It’s good to treat your employees like family
and show them respect because a strong company culture leads to great work for
our customers... Service and quality craftsmanship are our top priorities here
at Raynor Doors.”
Finally, there are the “little things” that customers
notice like clean uniforms, appropriate dress & grooming, smiles, eye
contact, responsiveness, clean vehicles, packaging and so on. Employees of Raynor Door Authority of New England
are trained to “watch each other’s back” and take care of the details for
customers. Constructive discipline, positive attitude and good company culture
create a cheerful, encouraging work environment which attracts new business.
Your employees are paying attention to you. People
of influence – your customers and potential customers – are paying attention to
your employees. See the connection?
