This is a very good question! It is amazing to see professionals spend precious dollars on sponsorships, software, vehicles but when asked "what have you set aside for marketing" you get a blank stare!
Curious, what do you set aside for marketing your brand?
Marketing is as critical to a business as breathing is to a human yet marketing is almost always the first to go away in the expense column when down times are here. I'm not a marketing professional but I would believe one of the business strategies you definitely need is keeping your brand alive. Out of sight out of mind, no?
ReplyDeleteDianne, as our chair for Leadership & Recognition for NAHB associates would you be willing to chair a working group to explore if a marketing workshop for ASSOCIATES could be a viable program? We have Sales & Marketing at NAHB but is is almost exclusively for builders.