Often times we are asked "what's the return on investment" if we engage in social media marketing for our company? Isn't the same as "SEO"? Why do I have to pay someone to keep up with it, I'll have my admin do it!
Do these sound familiar? Social Media Marketing and Management is an extension of your business marketing plan, would you have your teenager responding to your largest client to a sales inquiry? Hope the answer is no, so why would you have someone respond on your companies behalf who has already full plate monitor your presence?
If you still need convincing here's a "technical" video on the use of Social Media for business!
http://www.youtube.com/watch?v=qNL8vAnZ-BY&feature=youtu.be
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